As a full service Marketing Agency, we pride ourselves on “connecting” the dots. A successful marketer needs to take control of the entire process, to be sure that the Branding is connected in all aspects, across the board, of the Advertising Strategy. This would need to include logo wear, print ads, websites, social marketing, everything.
All too often there is a disconnect with one hand not working with the other. This can create the true definition of “mixed messages”, actually doing harm to your primary branding message.